Users will soon have a updated setting that permits them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the service disclosed that it presently contains in excess of 1 thousand million AI-generated clips.
Trial and Implementation
The update is being tested over the following weeks before a full-scale rollout. This shift comes amid a surge in content created by AI, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A significant portion of this material is classified as mass-produced AI material, a term for substandard, bulk-generated content that is frequently absurd or bizarre.
Based on user feedback that a lot of users like content made with AI tools, from digital art to informative clips, and we want to give people the ability to adjust the amount of that, depending on their own preferences,” stated a platform representative.
AI on the Platform
The service announced that there are now over a billion videos on its app identified as made with AI. In total, in excess of 100 mn pieces of content are submitted to the service daily, making clips made by AI a minor percentage of its total content library.
How to Adjust Settings
Members will be in a position to decrease or raise the amount of artificial media they watch by opening the topic control setting in the app and picking the AI content topic. Other topics that can already be modified under the setting cover news, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate users to label “realistic” artificially created content, and it bans malicious AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be removed under its terms of service.
Additionally, the service will from now on attach an “AI-made” watermark to content created with its built-in AI features, or flagged by an collaborative effort for recognizing content made by AI. This measure is aimed to deter users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is also introducing a two million dollar awareness program for professionals and organizations to develop learning resources about responsible artificial intelligence. This program will benefit educational bodies dedicated to training computer science.
Platform Protection
TikTok has defended its safety measures, following discussion over plans to make redundant numerous safety staff in the UK. It is expected to eliminate hundreds of positions in its trust and safety team in the UK capital, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A senior executive stated that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most distressing content before it has to be seen by staff. TikTok stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its automated systems.
We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
